Our non-profit charity, the Stream of Change Foundation, enables LUMINESS and our partners to give back to the community. Together we have supported dozens of charities covering a wide-range of women and children's issues from healthcare to education. We proudly serve on the advisory boards and have donated to the following organizations:
OUR FOUNDING STORY
Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.
The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?
The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.
Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.
Read moreOUR MISSION
Nearly 25 years ago, we began a mission to provide innovative beauty solutions, not compromised by the constraints of the traditional beauty market and ones deeply connected to the people who use them. We created an environment, sparked by an entrepreneurial spirit, that embraced thinking and acting differently.
Today, we remain committed to that spirit. We are Beauty enthusiasts, rule breakers, business builders, entrepreneurs, innovators, designers, artists — who all embrace the idea that the ART OF BEAUTY, is the ability to create fundamental change when you think differently. We are artists who create:
- Amazing beauty products that challenge what we think is possible
- Meaningful change in the lives of the people our products touch
- And support future entrepreneurs and artists
- An environment where its OK to break rules, innovate, and explore
- Tools to experiment, play, and design
- Access for others to build communities around the same things that make us passionate
- A platform where we encourage, educate, and embrace everyone’s inner artist
OUR VISION
“I founded LUMINESS because I wanted to challenge peoples thinking of what was possible with beauty. Today, this breakthrough thinking and an artistic spirit help us create products that deliver flawless results, and create opportunities for others to challenge themselves to think differently – this is the cornerstone of our success”
-Sean Mehta, Founder & CEO
Giving Back
Luminess is proud to partner with the American Society for the Prevention of Cruelty to Animals® in their efforts to fight animal cruelty and make a life-changing difference for animals across America.
“As a brand, LUMINESS has made it a priority to never test on animals, and we are excited to support ASPCA and their mission to care for animals.”
— Sean Mehta, President & CEO
In 2021 Luminess partnered with the ASPCA and donated $1 for every airbrush system sold through June 30, 2021.